For a career in advertising, knowledge concerning how to generate advertising campaigns, expanding advertising strategies, understanding the relationship between advertising and marketing, and the further comprehending the necessary computer skills is a must.
Advertising is a growing field and projected to be one of the top career options for the years 2008 and beyond. There is a high demand for new graduates with extensive oral and written communication skills as well as thorough knowledge of electronic based technologies.
Specific career options found in advertising may include the following: advertising or marketing specialist, account executive, copy writer, sales manager, media planner, media buyer, creative director, public opinion researcher, and media sales representative.
Suggested communication subjects to augment an advertising career are marketing, research methods, copy writing, persuasion, mass media, advertising and society, interpersonal communication, media production, mass media law, public speaking, mass media law, and small group communication.