Public relations generally involves managing the public image of an individual or an organization. Effective writing is an imperative skill to master. Acquiring a background in media production is a plus when preparing for a career in public relations.
Careers in public relations include publicity manager, marketing specialist, advertising manager, press agent, lobbyist, account executive, corporate public affairs specialist, development officer, membership recruiter, fund raiser, sales manager, media planner, media analyst, creative director, news writer and public opinion researcher.
Communication areas which supplement a career in public relations are advertising, interviewing, oral communication, public speaking, media theory, media research methods, ethics of communication and organizational communication.