General Photography

Style & Content

General photography, showing athletic environments, should convey the University of Dayton's sense of community, thoughtfulness, focus and vibrancy. Ideally, each photograph is saturated with color to communicate the University's welcoming environment. Finally, make sure that the colors and brightness on images are leveled in order to achieve a consistent look and feel for each created piece. Also, be sure not to show students wearing logos or names of other universities.

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General Photography Style & Content Examples

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Pacing

General Photography Only

It is important to consider pacing when selecting images for a layout. For example, you may want to use a large campus shot as the focal point of a spread supported by images of students interacting. The scale change of the content along with the variation in subject matter makes the interaction between the images interesting. Other variations and diversity should also be incorporated during pacing, such as the races, sexes and ages of the subjects depicted as well as the academic disciplines and campus locations, in order to properly convey the depth and breadth of the University of Dayton community.

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General Photography with Portrait and Conceptual Photography

General photography can (and should) be used in combination with conceptual and portrait photography in athletics branding materials. When selecting images for a layout it is very important to consider pacing, both within a single layout and from page to page throughout an entire piece. For example, you may want to use a large campus shot as the focal point of a spread with a spread featuring conceptual photography. Other variations and diversity should also be incorporated during pacing, such as the races, sexes and ages of the subjects depicted as well as the academic disciplines and campus locations, in order to properly convey the depth and breadth of the University of Dayton community.UD