Size & Shape

Designed as a subtle reference to the banners hanging inside Catholic churches, banners are a signature graphic element of the University of Dayton brand. In terms of size, banners should be arranged vertically with the angled edge pointing down on either the left or right. This angled edge should always measure 30 degrees. Use the link at the end of this section to download the banner file.

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Download File

Banner Size & Shape Examples

  • example image

Color & Opacity

Each banner's color must be one of the approved primary or secondary colors in the graduate brand (black and gray are not allowed to be used). However, color and opacity can be adjusted slightly in order to ensure readability. In addition, body copy within the banners may be set in black, white, gray or one of the approved graduate brand colors. Transparency can be also incorporated with a target setting of 90 percent normal opacity. However, this setting may vary depending on overall readability and contrast with colors in the composition's background.

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- The above colors are the base colors from which you should work. Colors can shift slightly to accommodate photography or typography.

- When using any of these colors in a transparent text box or banner, it is preferable that the opacity should be set to ensure readability (90 percent is typically recommended).

Banners as Text Holders

Banners can often be used to hold brief segments of text within undergraduate branding materials to enhance readability. With that, they should be used sparingly (also, never use a banner to hold a long segment of text). To ensure that text fits comfortably within the banner, a distance of .125" between the text and the banner's edge is the minimum margin size. However, this size may increase if the larger type for a headline, subhead or call-out is being used.


Banners as Decorative Elements

Banners can be used as decorative elements. For example, they can be incorporated into patterns, page numbers and section openers.

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