The "super headline" is an outsized headline used to make bold statements or ask big, thought-provoking questions. The super headline is typically reserved for the covers or first few pages of an undergraduate piece to set its tone. Super headlines are made of Olympian Bold italic and should be set either at an angle or straight. Determining whether or not to set a super headline at an angle or straight depends largely upon the length of the super headline, as well as how it relates proportionally to the space. You don't want the super headline to obscure the image on the page, or else it will be illegible. Designers may use their discretion to ensure readability and overall aesthetics. Varied type sizes may be used for emphasis of context.
Headlines & Subheadlines Examples
Headlines and subheadlines can be set in Olympian, Geometric Sans or Geometric Slabserif. Weights and styles within the type family can be mixed to create expressive typography.
Body Copy should be set in Minion Regular. Body copy may be set in black, white, gray or one of the approved undergraduate brand colors. All copy appearing in black preferably should be set in 90 percent black. However, the designer may use his or her discretion in order to ensure overall readability.
Call-outs & Secondary Copy
Call-outs and secondary copy can be set in Geometric Sans or Geometric Slabserif. The sans serif or slab serif is used to heighten the contrast between the call-out and the body copy.
See the examples on the right to view call-outs and secondary copy in the context of actual design.