Color

Overarching Color Palette

The University of Dayton's overarching color palette includes the Dayton red (PMS 200) and blue (PMS 288) along with supporting neutral colors. Also, if type is to be set in black—as opposed to white or a color—it is preferred that copy be set in 90 percent black. Use the link at the end of this section to download a file containing swatches of these colors.

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Overarching Color Examples

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School of Law Color Palette

The following palette of three colors is the official color palette for the University of Dayton's school of law branding materials. Used along with the University's overarching color palette, the school of law colors provide an added level of sophistication and maturity while maintaining the brand's overarching energy and optimism. While these colors may be used occasionally for marketing materials in other sectors of the University, designers are required to use only the official three colors and overarching University color palette when creating school of law materials. Use the link at the end of this section to download a file containing swatches of these colors.

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Notes

- The above colors are the base colors from which you should work. Colors can shift slightly to accommodate photography and/or typography.

- When using any of these colors in a transparent text box or banner, the opacity should be adjusted for readability. A 90 percent setting is usually a good rule of thumb to follow.

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School of Law Color Examples

  • example image