Rationale
The University of Dayton's School of Law is an institution that draws on traditional legal ideals and values but looks to the future in how these ideals will play a new and significant role. This brand communicates how an innovative curriculum that stresses problem-solving, community collaboration and service to society produces conscientious lawyers who not only solve problems but also create positive change. The brand should also emphasize that students receive extensive practical training in a collaborative, supportive environment.