Typefaces

Century 725

Century 725 is one of the serif typefaces used in the School of Law brand. Its resolute and classical look evokes the centuries-long legacy of law as a noble profession. Century 725 is to be used for super headlines or headlines. Century 725 is also used for body copy. Use the link at the end of this section.

UD

Font Info

Century 725 Examples

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  • example image

Klavika

Klavika is a sans serif typeface used to evoke the dynamism and innovation of the School of Law's innovative and forward-thinking legal curriculum. Klavika is used for headlines, subheadlines and call-outs. Klavika can also be used for super headlines on rare occasions.

In a call-out, Klavika can be used in both headline and body copy in order to better contrast with the rest of the type on the page. Use the link at the end of this section.

University of Dayton

Font Info

Klavika

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Goudy Old Style

Goudy Old Style is the serif typeface used in the University of Dayton logo. All taglines should be set in this typeface to maintain a consistent overarching identity for the brand.

University of Dayton

Notes

- Goudy Old Style is to be used only for setting taglines.

Font Info

Goudy Old Style Examples

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Geometric Slab Serif 712

Geometric Slab Serif 712 is a serif typeface used in the School of Law brand. It is to be used only in the Dayton Lawyer magazine. Versatile and hardworking, the typeface may be used for headline, subheads, call-outs and body copy. Use the link at the end of this section.

University of Dayton

Font Info

Olympian

Olympian is one of the serif typefaces used in the School of Law brand. It is to be used only in the Dayton Lawyer magazine. Its resolute and collegiate look is to be used only for super headlines or headlines. Olympian is also used for body copy. Use the link at the end of this section.

University of Dayton

Font Info

Avenir

Avenir is a highly legible sans serif typeface. It is to be used only in theDayton Lawyer magazine.

University of Dayton

Font Info

Minion Pro

Minion Pro is another serif typeface used in the School of Law brand. It is to be used only in the Dayton Lawyer magazine. This typeface is used exclusively for body copy. Use the link at the end of this section.

ud

Font Info

Helvetica

Helvetica is a highly legible sans serif typeface. It is to be used only for body copy on Web materials. In addition, Helvetica may be used only on live text Web materials. It cannot be used on a placed jpeg. Use the link at the end of this section.

ud

Notes

- Helvetica is only to be used on Web designs. The progression of default fonts to be specified in the code of e-communications is: 1. Helvetica 2. Arial 3. Verdana 4. Other Sans Serif

Font Info