Type Usage

Super Headline

The "super headline" is an outsized headline used to make bold statements or ask big, thought-provoking questions. The super headline is typically reserved for the covers or first few pages of a School of Law piece to set its tone. Super headlines are made of Century 725 Black and should always be set straight, never on an angle. You don't want the super headline to obscure the image on the page or else it will be illegible. Designers may use their discretion to ensure readability and overall aesthetics. Varied type sizes may be used for emphasis of context.

University of Dayton

Type Usage

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Headlines & Subheadlines Examples

Headlines and subheadlines can be set in Klavika or Century 725. Weights and styles within the type family can be mixed to create expressive typography.

UD

Headlines & Subheadlines Examples

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Body Copy

Body copy should be set in Century 725 for all school of law materials. Body copy may be set in black, white, gray or one of the approved school of law brand colors. All copy appearing in black preferably should be set in 90 percent black. However, the designer may use his or her discretion in order to ensure overall readability.

University of Dayton


Call-outs & Secondary Copy

Call-outs and secondary copy can be set in Century 725 or Klavika. The sans serif or serif is used to heighten the contrast between the call-out and the body copy.  

See the examples on the right to view call-outs and secondary copy in the context of actual design.

UD

Call-outs & Secondary Copy Examples

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