Wordmark

Appropriate Usage

The University of Dayton wordmark logo is typically used in place of the chapel logo, and is especially useful in horizontal or similar applications. The workmark should never replace the chapel logo on official University stationery or letterhead. In all other instances, the designer may use his or her discretion when determining which logo to use.

Logotype Examples

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Approved Logotype Color Variations

University of Dayton Wordmark

The only approved color variations of the wordmark are shown below. Use the link at the end of this section to download these logo files.

The chapel logo can also appear in white on a solid color background.

Notes

- Certain production techniques may be used to enhance the chapel logo and give it a more premium look and feel. These techniques include (but are not limited to) embossing, a spot varnish or a foil stamp.

Download File

University of Dayton Half Circle Wordmark

The University of Dayton wordmark also has a "half circle" version, which employs a containing unit around the logo. The half circle wordmark should only be used in undergraduate materials. In addition, the half circle wordmark should only be used when it appears on complex backgrounds, such as photography or patterns. The only approved color variations of the half circle wordmark are shown below.

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Download File
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Wordmark Clearspace & Minimum Size

The clearspace around the logo is intended to maintain the logo's integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the clearspace.  

The clearspace for the wordmark is based on the height of the word "UNIVERSITY" in the logo and scales proportionally to the size of the logo.

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Half Circle Wordmark Clearspace & Minimum Size

The white half circle behind the logo is intended to maintain the logo's integrity and to avoid visual confusion. The size of the white half circle is based on the height of the word "UNIVERSITY" in the logo and scales proportionally to the size of the logo.

To ensure maximum readability, the logo must be at least one inch wide.

The clearspace around the half circle logo is intended to maintain the logo's integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the clearspace. The clearspace for the half circle wordmark is based on the height of the word "UNIVERSITY" in the logo and scales proportionally to the size of the logo.

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Tagline

Centered Tagline

The logo can be used in association with a "tagline" (such as department name and/or a phone number). The tagline can be centered under the wordmark, and placed a distance below the logo equal to the height of the word "UNIVERSITY." The tagline itself should be the same height as the word "UNIVERSITY" and set in Goudy Old Style.

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Flush Left Tagline (Below)

The tagline can also be positioned flush left under the wordmark, placed a distance below the logo equal to the height of the word "UNIVERSITY." The tagline itself should be the same height as the word "UNIVERSITY" and set in Goudy Old Style.

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FLush Left Tagline (Right)

The tagline can also be positioned flush left to the right of the wordmark, placed a distance from the logo twice the height of the word "UNIVERSITY." The tagline itself should be based on the height of the word "DAYTON" and set in Goudy Old Style. Taglines in this position can be only a maximum of two lines.

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Flush Left Tagline (Right) Examples

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Violations

It is very important that the University of Dayton's logo be used consistently and in strict adherence to the guidelines in this manual. For this reason, it is essential that the logo is not altered in any way. Demonstrated below are unacceptable variations of the logo.

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