Typefaces

Olympian

Olympian is one of the serif typefaces used in the undergraduate brand. Its resolute and collegiate look is to be used only for super headlines or headlines. Olympian is also used for body copy. Use the link at the end of this section.

UD

Font Info

Olympian Examples

  • example image
  • example image

Geometric Sans 415

Geometric Sans 415 is a sans serif typeface used for headlines, subheadlines, and call-outs. In a call-out, Geometric Sans 415 can be used in both headline and body copy in order to contrast better with the rest of the type on the page. Use the link at the end of this section.

University of Dayton

Font Info

Geometric Sans 415 Examples

  • example image
  • example image

Geometric Slab Serif 712 Examples

Geometric Slab Serif 712 is another sans serif typeface used in the undergraduate brand. Versatile and hardworking, the typeface may be used for headline, subheads, call-outs and body copy. Use the link at the end of this section.

University of Dayton

Font Info

Geometric Slab Serif 712 Examples

  • example image
  • example image

Goudy Old Style

Goudy Old Style is the serif typeface used in the University of Dayton logo. All taglines should be set in this typeface to maintain a consistent overarching identity for the brand.

University of Dayton

Notes

- Goudy Old Style is to be used only for setting taglines.

Font Info

Goudy Old Style Examples

  • example image
  • example image

Helvetica

Helvetica is a highly legible sans serif typeface. It is to be used only for body copy on Web materials. In addition, Helvetica may be used only on live text Web materials. It cannot be used on a placed jpeg. Use the link at the end of this section.

University of Dayton

Notes

- Helvetica is only to be used on Web designs. 

- The progression of default fonts to be specified in the code of e-communications is:

  1. Helvetica 
  2. Arial
  3. Verdana 
  4. Other Sans Serif

Font Info

Helvetica Examples

  • example image