Brand Guide

Overarching Gradients

Gradients are used for University of Dayton Web materials to add visual interest and create depth. The gradients are based on the universitywide supporting brand colors. Regarding the appropriate angle and rate of gradients, it is up to the designer's discretion to determine what looks proper. However, it is important that gradients have a smooth transition from one color into the next. Please review the examples directly below for the proper use of gradients.

Overarching Gradients

Use the link at the end of this section to download a file containing the overarching gradient swatches.

Universitywide Gradients

Use the link at the end of this section to download a file containing the undergraduate gradient swatches.