University of Dayton Brand Guide

Color

Overarching Color Palette

The University of Dayton's overarching color palette includes the Dayton red (PMS 200) and blue (PMS 288) along with supporting neutral colors. Also, if type is to be set in black—as opposed to white or a color—it is preferred that copy be set in 90 percent black. Use the link at the end of this section to download a file containing swatches of these colors.

Download File

Overarching Color Examples

Universitywide Color Palette

The following palette of fourteen colors is the official color palette for the University of Dayton's universitywide branding materials. Used along with the University's overarching color palette, the universitywide colors provide an added level of sophistication and maturity while maintaining the brand's overarching warmth and optimism. While these colors may be used occasionally for marketing materials in other sectors of the University, designers are required to use only the official fourteen colors and overarching University color palette when creating universitywide materials. Use the link at the end of this section to download a file containing swatches of these colors.

Notes

- The above colors are the base colors from which you should work. Colors can shift slightly to accommodate photography and/or typography.

- When using any of these colors in a transparent text box or banner, the opacity should be adjusted for readability. A 90 percent setting is usually a good rule of thumb to follow.