Style & Content
Conceptual photography encompasses any photography artificially constructed, either with props or photographic techniques, to tell a specific story with a specific point. The technique should be used for impact or effect that cannot be achieved by a realistic photograph.
Conceptual photography can (and should) be used in combination with general and portrait photography in universitywide branding materials. When selecting images for layout, it is very important to consider pacing. For example, you may want to use a large portrait shot as the focal point of a spread supported by a general shot. Then, you may follow that spread with a spread featuring conceptual photography. Other variations and diversity should also be incorporated during pacing, such as the races, sexes and ages of the subjects depicted as well as the academic disciplines and campus locations, in order to properly convey the depth and breadth of the University of Dayton community.