Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. It includes such major tasks as environmental analysis, market measurement, product development, packaging, pricing, credit, marketing channel development, physical distribution, advertising, selling and product and customer service.
A student with a major or minor in marketing learns systematic ways for identifying, understanding and satisfying consumer and organizational needs. Courses in the major are designed to instill in students an appreciation for both the total marketing process as well as specialized marketing activities such as purchasing, sales, transportation, warehousing and marketing research.
Students will also focus on how to integrate the marketing process with the objectives of the organization, the functions of the economy and the constraints of society from national and global perspectives. Students learn to apply conceptual principles and quantitative techniques in their study of consumer and business markets with the goal of becoming informed, skilled and competent marketing professionals.
Program requirements can be found in the online Catalog. Simply select the area of study and click "Explore".