We've created an academic environment where students can live out the University's ideal - to learn, lead and serve. It's a commitment that resonates throughout our department.

All three of our majors embrace a theory-to-practice orientation that includes hands-on, required capstone courses involving projects with real organizations. Our department offers majors and minors in entrepreneurship, leadership, and marketing. Majors in marketing can also earn an emphasis in sales management - a highly sought skill as almost two of every three marketing majors land their first jobs in a sales-related field.

We don't stop there. Our department sponsors three real-world competitions for students, who earn invaluable experience and prize money in the process. The P&G Marketing Challenge is offered every semester and is open to marketing majors. The Everest Real Estate Challenge is an annual competition open to entrepreneurship majors. And all UD students can compete in the annual UD Business Plan Competition which is organized by our entrepreneurship program and offers over $20,000 in prize money. 

And what we do is getting attention. Our entrepreneurship program for undergraduates is one of the very best in the nation - rated 5th in the country in 2006 by Princeton Review and Entrepreneur Magazine. In 2007, our sales management program was recognized by Selling Power Magazine as a top university training program for developing sales professionals. 

Quite simply, we're absolutely committed to your success - in school and in life. Explore our department and discover all of the highlights that make our programs - and our graduates - distinct.

Academic Programs

We offer undergraduate majors in entrepreneurship, leadership, and marketing in the School of Business Administration.


Get more than your foot in the door — get ready for success. Our opportunities and activities prepare tomorrow's business leaders. You'll gain valuable business insights, experience the spirit of service and develop priceless personal connections while having fun too.


Put yourself to the test in the Everest Real Estate Competition for entrepreneurship majors, the P&G Marketing Challenge for marketing majors or even the UD Business Plan Competition which is open to all students at UD. You can prove yourself worthy, win some money, earn a fantastic line for your resume, and have fun doing it in the process!


Get an edge in entrepreneurship. Hear from guest speakers, visit local entrepreneurial companies and attend the National Collegiate Entrepreneurs Organization (CEO) Conference. All majors and graduate students can join.


This two-day annual program brings together parents of entrepreneurship students who are running family businesses. On the first day, groups of parents share their experiences about starting and running their businesses for all students. On the second day, students read and discuss a case about the challenges associated with dividing up ownership of the business between family members who are and who are not involved with the business. The forum provides an outstanding opportunity for students to grasp the complexities associated with running family businesses.


This company consists of eight student-run businesses operating on campus under the Flyer Enterprises name (these range from a cafe to convenience stores to coffee bars). In fact, Flyer Enterprises is the sixth largest student-run business in the country and is open to all undergraduate students at UD. With annual sales of approximately $1.3 million, many majors from our department are routinely involved as managers in Flyer Enterprises. Flyer Enterprises is a great opportunity - after all, how many students can list running a $1.3 million business on their resumes?
Visit Flyer Enterprises >>


You have the opportunity to participate in resume-building, experience-enhancing internships and cooperative education during the summer or school year. Immerse yourself in business, gain new insights and determine what type of job you're really interested in. You may even find a position before you graduate.
Visit Internships & Co-ops >>


The program provides a unique mentoring experience for our sophomore entrepreneurship students. Selected junior entrepreneurship majors are assigned to mentor a Sophomore Experience company team for the entire academic year. The logic behind this students-mentoring-students program is that JEM mentors are in a terrific position to help since they have already successfully completed our demanding Sophomore Experience course sequence (a one-year course where sophomore entrepreneurship students conceive, organize, launch, operate and harvest a for-profit company).


Benefit by belonging to the world's largest, most comprehensive professional association of marketers – The American Marketing Association. Hear speakers on topics like advertising, media marketing, sports marketing and international marketing. Spend time with professionals who work in your area, interact with other business organizations and see how marketing fits into the big picture. Plus, you get stuff – like subscriptions and software.


As a member, you are recognized for your outstanding academic achievement in the field of marketing. Inductees to this national academic honor society for marketing majors have a 3.25 GPA or better. For additional information, contact Dr. William Lewis.


The School of Business Administration at the University of Dayton hosts an annual Business Plan Competition (BPC). For the 2009-2010 BPC, first place will win $20,000.00 and over $30,000.00 in total prize monies will be awarded. The BPC involves teams investigating the feasibility of a new venture and constructing a plan for launching the venture using common formats and guidelines. Because writing a comprehensive business plan can seem daunting, entry is simple and applicants receive built-in support throughout the entire process of developing a winning plan. Indeed, outstanding business plans often attract funding from investors, something that could eventually spur job creation and economic growth in a region.
Visit UD Business Plan Competition >>

Faculty & Staff

We have earned national distinction by fostering innovation. In short, we offer a cutting-edge curriculum that distinctively blends theory and practice and is taught by faculty members who are among the best scholars in their fields. Please contact us if you have any questions about our people or programs.

Contact Us

We pride ourselves on our welcoming community and we'd love to hear from you.

Department of Management & Marketing
Miriam Hall Room 710
300 College Park
Dayton, OH 45469-2271

Phone: 937-229-3745