Aimei Yang received her Ph.D. in Communication from the University of Oklahoma and is currently an Assistant Professor in the Department of Communication at the University of Dayton. Her scholarly interests focus on public relations research, social network analysis and international communication.
I enjoy research and teaching. I like challenges and I like to challenge my students to think creatively and critically. I believe education is a form of two-way communication, and the students and the instructor can inspire each other on an ongoing basis.
- Ph.D., University of Oklahoma
- M.A., Nanking University
- Ba.A., Nanking University
- International Communication Association
- International Network for Social Network Analysis
- National Communication Association
- Association for Education in Journalism and Mass Communication
- Southwest Education Council for Journalism and Mass Communication
- Organizational public relations
- International and intercultural public relations
- Diplomatic relations
- Activism studies
- Crisis communication
- Computer-mediated communication
- Organizational communication
- Social network analysis
- Cross-national analysis
- Data mining
Selected Publications & Papers
PEER-REVIEWED JOURNAL ARTICLES
Yang, A. (In press). "When transnational civil network meets local context: An exploratory hyperlink network analysis of Northern/ Southern NGOs' virtual network in China." Journal of International & Intercultural Communication. View article (pdf)>>
Yang, A., Klyueva, A., & Taylor, M. (In press). "A relational approach to public diplomacy in a multipolar world: Building public relations theory by analyzing the U.S.-Russia-China relationship." Public Relations Review. View article (pdf)>>
Veil, S. R., & Yang, A. (In press). "Media manipulation in the Sanlu milk contamination crisis." Public Relations Review. View article (pdf)>>
Saffer, A., & Taylor, M., Yang, A. (In press). "A political public relations model of social capital building: SOPA's online activism and political influence." Public Relations Journal. View article (pdf)>>
Yang, A. (2012). "Assessing global inequality of bribery for news coverage: A cross-national study." Mass Communication and Society, 15(2), 201‒224. View article (pdf)>>
Park, N., & Yang, A. (2012). "Online environmental community members' intention to participate in environmental activities: An application of the theory of planned behavior in the Chinese context." Computers in Human Behavior, 28, 1298-1306. View article (pdf)>>
Yang, A. (2012). "Understanding the changing Chinese media: Through the lens of crises." China Media Research, 8(2), 63-75. View article (pdf)>>
Yang, A., & Klyueva, A. V. (2012). "Rising civil power in China: A study of Chinese NGOs' networks in the cyberspace." Journal of Communication Studies, 14, 40-57. View article (pdf)>>
Beard, F. K., & Yang, A. (2011). "Choosing and evaluating online media: A conceptual/instructional model." Journal of Advertising Education, 15(2), 5‒13. View article (pdf)>>
Klyueva, A. V., & Yang, A. (2011). "Media transparency in action: A case study of media coverage of a controversy between ENGOs and a paper company in China." Journal of Global Affairs, 2, 89‒108. View article (pdf)>>
Yang, A., & Taylor, M. (2010). "Relationship-building by Chinese ENGOs' websites: Education, not activation." Public Relations Review, 36 (4), 342‒351. View article (pdf)>>
Yang, A. (2010). "From 'Silent minority' to collective protests in real life: Tension, resistance and online identity discourse of overseas Chinese." Journal of Intercultural Communication, 22. Available online at: http://www.immi.se/intercultural/
INVITED BOOK CHAPTERS
Yang, A. (In press). "Soft power, NGOs and virtual communication networks: New strategic directions for public diplomacy." In G. Golan (Ed.), Handbook of Public Diplomacy. San Francisco, CA: Wiley-Blackwell Publishers
Yang, A. (In press). "Knowledge networks." In R. L. Health (Ed.), Encyclopedia of public relations. Thousand Oaks, CA: Sage Publications.
Yang, A. (In press). "Internet activism: NGOs and new social dynamics in China." In K. Christensen, A. Esarey, L. Jeffery, I. Mao, J. Qiu, and G. Yang (Eds), China companion: The Internet in China. Great Barrington, MA: Berkshire Publishing Group.
Veil, S. & Yang, A. (2012). "Sanlu's milk contamination crisis: Organizational communication in conflicting cultural, economic, and ethical context." In S. May (Ed), Case studies in organizational communication: Ethical perspectives and practices (second edition), (pp.111-118). Thousand Oaks, CA: Sage Publications.
2012: Top Faculty Paper Award. National Communication Association (Public Relations Division), Orlando, Florida.
2012: Top Student Paper Award. International Communication Association (Public Relations Division), Phoenix, Arizona.
2012: College of International Studies Research Paper Prize. Awarded for excellent research. University of Oklahoma, Norman.