Edith Davidson
Assistant Professor
Full-Time Faculty
School of Business Administration: Management and Marketing
- Phone: 937-229-1751
- Email: Contact
Courses Taught
- MKT 440 - Global Marketing
Degrees
- The University of Tennessee, PhD, 2007
- The University of Mississippi, MBA, 2001
- Jackson State University, BBA, 1999
Research Interests
- Marketing communications
- Retail marketing
- Ethnic and cultural diversity in marketing
- Stereotypes in advertising
- Consumer culture theory
Selected Publication
- Davidson, E. E. (2009). Unintended Consequences of Race-Based Segmentation Strategies. Journal of Consumer Marketing.