Serdar S. Durmusoglu

Assistant Professor
Full-Time Faculty
School of Business Administration: Management and Marketing

  • Location: Miriam Hall 703
  • Phone: 937-229-3540
  • Email: Contact

Profile

View vitae (pdf)

Courses Taught

  • MKT 315 - Retail Marketing
  • MKT 435 - New Product Development
  • MGT 429 - Innovative Design and Entrepreneurship
  • MBA 638 - Product Planning and Development

Degrees

  • Michigan State University, PhD, 2007
  • Purdue University, MBA, 2001
  • Bogazici University, BS, 1997

Research Interests

  • New product development
  • Innovation management

Selected Publications

  • Durmusoglu, S. S., Nayir, D. Z., Apfelthaler, G., Alvarez, R., Mughan, T. The Effect of Government-Designed Export Promotion Service Use on Small and Medium-Sized Enterprise Goal Achievement: A Multidimensional View of Export Performance. To appear in Industrial Marketing Management.
  • Kawakami, T., Durmusoglu, S. S., Barczak, G. Factors Influencing Information Technology Usage for New Product Development: The Case of Japanese Companies.  To appear in Journal of Product Innovation Management.
  • Durmusoglu, S. S. Merits of Task Advice for New Product Development Teams: Network Centrality Antecedents and New Product Outcomes of Knowledge Richness and Knowledge Quality. To appear in Journal of Product Innovation Management.
  • McNally, R. C., Durmusoglu, S. S., Calantone, R. J. New Product Portfolio Management Decisions: Antecedents and Consequences. To appear in Journal of Product Innovation Management.
  • Durmusoglu, S. S., Barczak, G. The Use of Information Technology Tools in New Product Development Phases: Analysis of Effects on New Product Innovativeness, Quality, and Market Performance. To appear in Industrial Marketing Management.
  • Durmusoglu, S. S. (2009). Information Technology Infrastructure Capability and New Product Development Process Effectiveness: A Nomological Model. European Journal of Innovation Management, 12(3), 364-385.
  • McNally, R. C., Durmusoglu, S. S., Calantone, R. J., Harmancioglu, N. (2009). An Exploratory Investigation of the Role of Managers' Dispositions in New Product Portfolio Management. Industrial Marketing Management, 38(1), 127-143.
  • Durmusoglu, S. S., McNally, R. C., Calantone, R. J., Harmancioglu, N. (2008). How Elephants Learn the New Dance when the Headquarters Changes the Music: Three Case Studies on Product Innovation Strategy Change. Journal of Product Innovation Management, 25(4), 386-403.
  • Nayir, D. Z., Durmusoglu, S. S. (2008). Country Image in the Context of European Union Membership: The Turkish Case. Journal of Management Development, Special Issue, Transition in the Age of Anxiety: The Turkish Case, 27(7), 791-808.
  • Harmancioglu, N., Calantone, R. J., McNally, R. C., Durmusoglu, S. S. (2007). Your NPD is Only as Good as Your Process: A Multi-Case Analysis of NPD Process Design. R&D Management, 37(5), 399-424.
  • Durmusoglu, S. S., Calantone, R. J., Sambamurthy, V. (2006). Is More Information Technology Better for New Product Development? Journal of Product & Brand Management, 15(7), 435-441.

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