William Lewis

Professor Emeritus
Emeritus
School of Business Administration: Management and Marketing

Degrees

  • University of Cincinnati, PhD, 1976
  • Michigan State University, MBA, 1969
  • Spring Arbor College, BA, 1967
  • Jackson Community College, A.G.S., 1961

Selected Publications

  • Lewis, B., Dickey, I., Sumpter, J. (2005). A Continuing Assessment of the Practices of and Attitudes Towards Online Marketing Tactics to Achieve Marketing Objectives. Journal of E-Business, 5(1), 96-107.
  • Lewis, B., Dickey, I., Perrich, J. (2004). Implications for Applying Branding to Online Strategies. E-Business Review, 4, 145-149.
  • Lewis, B., Dickey, I., Perrich, J. (2004). Implications for Applying Branding to Online Strategies. Journal of E-Business, 4.
  • Dickey, I., Lewis, B., Siemens, J. (2004). The Use of Sound in Marketing Applications: Exploring Potential Applications to Online Marketing. Journal of Business and Behavioral Sciences, 12(1), 75-89.
  • Lewis, B. (2003). Consumer Behavior: Student Resource Manual (10th, pp. 74). UD Printing and Design.
  • Lewis, B., Dickey, I., Perrich, J. (2003). Important Considerations for Online Branding Strategies. Journal of E-Business, 3(2), 56-68.
  • Lewis, B. (2003). Research for Marketing Decisions (20th, pp. 429). UD Printing and Design.
  • Dickey, I., Lewis, B., Siemens, J. The Evolution of Internet Weblogs: History, Current Trends, and Projections of Usage in Marketing Strategy. To appear in Journal of Business and Behavioral Sciences.