Yue Pan

Associate Professor
Full-Time Faculty
School of Business Administration: Management and Marketing, International Business, Online MBA

Profile

View vitae (pdf)

Courses Taught

  • MKT 301 - Principles of Marketing
  • MKT 421 - Advertising

Degrees

  • University of Georgia, PhD, 2003
  • University of Georgia, MS, 2003

Professional Activities

  • Journal of Retailing, reviewer
  • Journal of the Academy of Marketing Science, reviewer
  • Journal of Advertising, reviewer
  • International Journal of E-adoption (IJEA), Editorial Review Board member
  • Society for Marketing Advances 2007 Conference, reviewer
  • Society for Consumer Psychology 2007 Annual Conference, reviewer
  • Web Systems Design, book chapter reviewer
  • Online Consumer Behavior, book chapter reviewer
  • 2002 American Marketing Association Winter Marketing Educators' Conference, reviewer
  • 2002 Society for Marketing Advances Conference, reviewer
  • 2001 Academy of Marketing Science Annual Conference, reviewer
  • 2000 Academy of Marketing Science Annual Conference, reviewer
  • Society for Marketing Advances 2007 Conference, discussant
  • The 5th International Conference on Global Business & Economic Development (Beijing, China), discussant

Research Interests

  • Internet Marketing
  • Retailing
  • Quality-of-life studies in marketing
  • Cross-cultural aspects of consumer behavior