Stevie Watson

Assistant Professor
Full-Time Faculty
School of Business Administration: Management and Marketing

  • Location: Miriam Hall 810
  • Phone: 937-229-3766
  • Email: Contact

Profile

View vitae (PDF) >>

Courses Taught

  • MKT 301 Principles of Marketing
  • MBA 634 Consumer Behavior

Degrees

  • Mississippi State University, PhD, 2006
  • Mississippi State University, MBA, 1996
  • Mississippi State University, BBA, 1995

Professional Activities

  • Journal of the Academy of Marketing Science, ad hoc reviewer
  • Journal of Advertising, ad hoc reviewer
  • Journal of Personal Selling & Sales Management, ad hoc reviewer
  • International Journal of Advertising, reviewer
  • 2010 American Marketing Association Summer Educators' Conference, Session Chair
  • 2010 Society for Marketing Advances Conference, Track Chair & Session Chair
  • Vietnam Teaching Program, Royal Education, Ho Chi Minh City (2009)
  • L'Oreal USA Professors' MasterClass Symposium (2009)
  • 2009 American Marketing Association Winter Educators' Conference, Discussant
  • 2008 Academy of Marketing Science - Cultural Perspectives in Marketing Conference, Session Chair & Discussant
  • 2007 American Marketing Association Summer Educators' Conference, Session Chair
  • 2005 Marketing Management Association Conference, Session Chair & Reviewer

Research Interests

  • Advertising
  • Services marketing
  • Societal issues in marketing
  • Brand imitation

Awards

  • 2010 Ernst & Young Inclusive Excellence Award for Accounting and Business School Faculty
  • 2006 American Academy of Advertising (AAA) Dissertation Award
  • 2003 Outstanding Doctoral Student Researcher Award, College of Business & Industry, Mississippi State University