Types of Electronic Communication

As you think about your project, you'll need to decide what format is best suited for the information you're trying to convey. The most popular types of electronic communication are listed below, and Marking Services can provide individual consultations to help you determine the best way to share your message, engage your audience, meet your goals and stick to your budget.

Targeted Email

Email can (and should) be targeted, ensuring that your audience receives information that's personalized and specific to their interests and needs.

With branded email designs and tools that can measure email analytics, Marketing Services can help you create emails intended for large groups.

Plan for the creation and implementation process to take four to six weeks.

Mobile Marketing

With mobile marketing, you can create text message campaigns, including reminders, alerts, polling, incentives and notifications.

Plan for a mobile marketing campaign to take one to three weeks.

Social Media

Whether you're looking to create a social media page for your department or program, improve the number of visitors to your page or create a full social media campaign, Marketing Services can help create a customized plan to meet your marketing objectives.

Creation of a social media page takes one to three weeks; to obtain a timeline for implementing a full campaign, contact Marketing Services.

Websites

Whether you're looking to launch a University website or want to maximize the effectiveness of your current site, Marketing Services offers consultations, development suggestions, layout and navigation tips, and information architecture. We also can provide assistance with copywriting and photography for your site.

We can also provide access to analytics, along with an explanation of what they mean. This data will provide an understanding of how visitors use your site — and offer insight on how to improve it.

The timeline for website assistance depends on your site's specific needs. Contact Marketing Services for a personalized timeline.

Videos

If you're looking to produce a video as part of your marketing initiatives, we offer various levels of service (from advice to full video production).

If you already have a completed video that you'd like added to the University's YouTube channel, we provide quick turnaround to get your video posted online.

Adding a video to YouTube takes four hours; to obtain a timeline for implementing a full campaign, contact Marketing Services.