The Greater Good11.14.2011 | Research, Campus and Community, Hot Topics
What happens when innovation meets the greater good?
The University of Dayton's new, out-of-the-ordinary national television commercial takes viewers on a visually compelling, animated journey through some of the most innovative research efforts on campus.
Algae becomes a greener jet fuel. Paper-thin sensors protect passports from identity theft. Nanofibers stop glaucoma from robbing a patient's sight and carbon helps bones mend quicker.
"By using an illustrative animation technique we were able to simplify very complex research scenarios into a short but visually powerful journey. We brought to life what students and faculty at the University of Dayton work on that actually helps our global community to become a better place," said Tammo Walter, creative director for 160 over 90, a branding agency in Philadelphia that created the piece.
"We then wrap up everything with real footage of the University's new iPad app, encouraging the audience to learn a lot more about the University and its pursuits."
The spot will air on ESPN, Fox Sports, CBS College Sports and WHIO-TV during the Dayton Flyers basketball season.