I
Identify pre-eminent academic programs, faculty and researchers for focused communication campaigns and increase the number of faculty making presentations, publishing scholarship and holding strategic positions at the national level.

II
Invest in a communication program that improves the quality and quantity of media placements, enhances the University’s presence on the Web, generates quality printed materials and effectively presents and distinguishes the University of Dayton.

III
Ensure that good communication about the University extends throughout the institution itself as well as to those outside the University, and that the substance of this communication is clear and consistent with its declared values and aspirations.