WE ALWAYS WANT TO BE PERSONALLY HUMBLE,
but when we talk about the institution, we don’t want our Midwest humility to hold us back,” explains University President Daniel J. Curran.
So
Curran set out to tell UD’s story with a re-imagined approach to
marketing the University to the world outside campus. After a thorough
examination of the school, he realized the fundamental truths of the
Marianist philosophy and how it shapes students must be conveyed in a
way that captures the imagination of prospective students and leaves
alumni with both pride and a commitment to strengthening UD’s
distinctive niche in higher education for generations.
At the
heart of that philosophy is how inquiry leads to discovery. "UD is a
journey, where asking questions and taking risks drive us. We need to
be bold in how we communicate what sets this great university apart. A
University of Dayton education is transformative. That’s our heritage.
That’s our promise for the future.”
The resulting marketing
conveys the longstanding tenets of the Marianists in a way that still
speaks to the 21st century. By reading the signs of the times. Asking
bold questions. Responding to challenges. Connecting learning to
living. Taking chances and fostering a responsible community of equals
working together to improve life for all.
Was it a risk? Perhaps.
But the Marianists wouldn’t have it any other way.
