Undergraduate Programs & Minors
The University of Dayton offers the Bachelor of Arts in Communication with six concentrations. Learn how these concentrations can help you advance in today's ever-changing world:
Trying to manage people in organizations can be a real challenge. Enabling two-way communication to accomplish the organization's goals can be difficult. To complicate matters, many employees in the modern organization are required to work with people that they may never meet - people who are in different zip codes or time zones, or on different continents.
That's where communication management comes in. Management requires a keen attention to interpersonal relationships, group decision making, persuasion, cultural differences, clear explanations and especially conflict management. This concentration prepares students to respond to these and other challenges of communication environments in the 21st century.
COMMUNICATION STUDIES CONCENTRATION
Students may also select the communication studies concentration, allowing development of an individualized program of study in communication by completing the four foundation courses and nine additional communication classes that match their specific academic and career interests.
Courses in the journalism concentration provide students with the knowledge they need to understand how news and information is selected, gathered, prepared and disseminated. Students also develop an understanding of the ethical and legal expectations in the profession and the working practices of journalists. The study of journalism prepares students for reporting, editing, management and publishing positions. Students have begun their careers as reporters, editors, newscasters, copywriters, scriptwriters, technical writers and in a variety of online journalism positions.
MEDIA PRODUCTION CONCENTRATION
The electronic media concentration provides students with course work and experience in both the traditional and newer media, and in emerging communication technologies. Students also study the social, economic and international dimensions of electronic media. A sampling of careers in electronic media and radio-television broadcasting include broadcasting station manager, director of broadcasting, video and film editor, news director, sports director, community relations director, technical director, media buyer, market researcher, news anchor, sports anchor, announcer, producer, director and unit manager.
Public Relations Concentration
The public relations concentration prepares students to research, plan, implement and evaluate communications between an organization and its publics, monitor an organization's environment, and recommend programs and policies. Upon graduation, students have begun their careers as corporate public relations specialists, account managers, media planners, development officers, marketing specialists, publicity managers, sales managers, creative directors and account executives.
The theatre concentration prepares students for a professional career in the performing arts, either on stage or in theatre management, instruction, technical and production positions. In the theatre program, students have the opportunity to learn in an environment in which a community of artists and scholars work collaboratively toward the study, practice and development of the theatre art.
One of our minors can compliment any degree program.
We offer two master of arts degrees in communication.
Schedule a visit We’d love to meet with you. Schedule an academic appointment by calling our department at 937-229-2028 or email us at email@example.com. If you’d like to schedule a general campus visit or tour, learn about the options available through the link below.
We’d love to meet with you. Schedule an academic appointment by calling our department at 937-229-2028 or email us at firstname.lastname@example.org. If you’d like to schedule a general campus visit or tour, learn about the options available through the link below.