Bachelor of Arts in Communication - Public Relations Concentration

Do you think you might be good at holding a press conference? Could you explain an organization's philosophy and practices to people who need to know? Does researching, planning, implementing and evaluating strategic communication campaigns for a company sound exciting to you? Public Relations professionals do all these things to build relationships between organizations and their publics to move both toward achievement of goals.


Program Outcomes

Public Relations at the University of Dayton includes both knowledge and professional skill development based on a foundation of strong and precise writing, strategic planning, message design and delivery across media platforms, ethics and research.

Admission Resources