Monday February 8, 2016

Experiencing the Outside World

By Tony Narducci

Well, I decided to venture pretty far off campus yesterday. For the first time in my life, I traveled over to Fairfield with my roommate and a fellow sport management student for a project. Our project was to go to Jungle Jim's, an interesting international market with some of the weirdest things I have ever seen in a grocery store (I guess you could call it that). From a Campbell's Chicken Noodle Soup can on a swing to a port-a-potty bathroom located near the center of the store, this place was something I thought I would never see in my life. I think that is why I did actually enjoy the experience at Jungle Jim's after the 30+ minute car ride there. The one mistake I did make was going there on an empty stomach, as I bought a couple things that I question myself for doing.

The point of going to the store in the first place was for my Sports Marketing course (yes, you read that right). Our Professor Dr. Titlebaum wanted us to go to the market to notice the niche marketing strategy of Jungle Jim's, who targets many niche markets to ultimately make an incredibly successful store. With cooking classes, exotic foods from all over the world, and even a bottle of wine with a price tag over $750, the store hits niche markets of those trying to survive off food stamps and those who are CEO's of big corporations. 

I think that UD gives its students the chance to explore and see things in the outskirt cities or cities not even near Dayton. Since coming to UD and Ohio in 2013, I have been to Columbus multiple times, along with seeing smaller cities such as Fairfield. The experiences of just seeing different places and the people that live there is a great experience for those that go to UD, and those like myself who enjoy traveling. 


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