To engage or not to engage — that is the social media question

What to do when social media comments and tags come zooming your way? We have a social engagement chart to help you manage the conversation.


Let the bells ring out: How we told the story of the chapel reopening

One year ago today, the bells of the Chapel of the Immaculate Conception rang as we threw open the doors to the public after a 14-month renovation. While our social media plan around the chapel’s reopening didn’t take quite that long to develop, it was a joint effort among many on campus to ensure that our community — on-campus and off — felt connected to the excitement.