Brand Guide

Our Brand

It's easier to hit the high notes if we all sing from the same book.

Every day, the University of Dayton communicates with thousands of people, from high school students to Fortune 500 CEOs. Because of such a diverse audience, we must speak about ourselves consistently. By speaking in one voice, with one consistent message, people will clearly recognize our brand.

A successful brand goes beyond universal recognition. It communicates vision and values, too. When people encounter our brand, we want them to know who we are (a top-tier Catholic research university) but also to understand what we stand for.