GE Aviation Suzhou: How Should It Position Itself to Capture the Tremendous Growth in the Aviation Industry in China in the Next 20 Years?

Total Prizes Awarded of $10,000 (sponsored by the University of Dayton):

  • Grand Prize—$3,500
  • Second Place—$2,500
  • Third Place—$1,500
  • Fourth/Fifth Place—$1,250 each

Quick Links

Please see below for important links for the Spring 2016 Consulting Project:

Background/Purpose

During the spring 2016 term, University of Dayton students will tackle a real problem faced by GE Aviation Suzhou - how to position and leverage to the increasing demand for commercial aircraft in China in the next twenty years.

  • Students will read background materials provided by UD and conduct additional research.
  • The project will be introduced by senior leadership at GE Aviation to all teams.
  • Click here to see the video recordings related to this case.
  • Teams will work on their analyses throughout the spring 2016 term and present their results to a panel of judges during the Stander Symposium for the first round of the project. The 5 teams judged to have the best analysis and presentation will enter the final round and, one week later, will present for the judges again - this time, joined by GE executives.

Applicant/Team Eligibility

  • Teams must consist of 3 to 5 UD undergraduate or graduate students only (any school/major). Teams are considered finalized and cannot add members after February 12, 2016, when the team rosters are due. However, teams can drop in number down to the minimum 3 students (instructors can modify this rule for purposes of class assignments). Students must be in good academic standing with the University throughout the entire project to remain eligible for a prize.
  • A maximum of 25 teams (first come, first entered, based on time of registration) can compete in the project.
  • Registration opens on January 1, 2016 and closes on February 12, 2016. To register, please click here
  • All members of each team must present in both the Initial Round and the Final Round.
  • Prize monies will be split equally among team members - no exceptions.
  • By entering, team members agree to allow the University of Dayton to use their application materials, photos, likenesses and presentations to market, promote and provide information regarding the consulting project.

The Project

  • How should GE Aviation position itself to capture the tremendous growth in the Chinese aviation industry in the next twenty years?
  • All teams should purchase, at their own expense, the SBA UDCI 2016 Consulting Project E-Booklet (approximately $20). The e-booklet may be purchased at https://create.mheducation.com/shop/ (search for ISBN 9781308672076)
  • The e-booklet provides background information on the aviation manufacturing industry in China. Some background information about GE is also provided. Finally, some tips on rethinking how PowerPoint should be used are provided.
  • This is an open-source consulting project. Student teams may use any sources they wish as long as the sources are ethical to use and cited.
  • Teams will craft and present a 15 minute PowerPoint presentation that answers the case question. The 15 minute time limit is strictly enforced. Presentations must be in PowerPoint only (no Keynote, Prezi, Google Applications or other software).
  • Teams must choose fonts carefully to ensure that slides show the same way on different computers. Common fonts include Arial, Helvetica, Times New Roman and Palatino. If using unusual fonts, copy the font onto the flash drive in order to load it onto the presentation laptop computer during preparation time.
  • Each team must also present an executive summary of their recommendations (two pages maximum). Supporting data should be appended and do not count towards the two page maximum.

Evaluation Criteria

  • Level of innovation/creativity/originality in the solution(s)
  • Critical thinking and analysis
  • Quality of the presentation (slides and oral presentation)
  • Coverage of relevant issues/opportunities and thoroughness of analysis
  • GE Aviation has no spending limit on this question. Students must specifically identify financial drivers to success, including projected volumes and break-even targets as appropriate.
  • Presentations that are composed largely of research results ("What research told us...") are not sufficient to win. Presentations must go further and advise GE Aviation on concrete and measurable steps the company should take to meet the challenge.

Additional Rules

  • You do NOT have to use all of your allotted time. Quality is much more important than quantity.
  • Quality of research is important. Use http://libguides.udayton.edu/intbus as a start.
  • ALL presentations must be accompanied by a Works Cited page to show what research used for the presentation. This Works Cited page will be handed to the judges at the beginning of the presentation.
  • ALL charts and graphs must contain a source and date, and all charts and pictures must either be original or used under license. No copy and paste is accepted.
  • For each slide in the presentation, students should carefully consider: How does this slide support the conclusion or recommendation?
  • Participants are not allowed to contact any employee of General Electric or its subsidiaries and affiliates ("GE") for purposes of conducting research for this consulting project, including any family members who may be or have been employees of GE. Violations will result in forfeiture from the project (and an 'F' in the assignment if completed as a class requirement), as well as an academic misconduct violation.

Key Dates

  • October 29 and November 17, 2015: Dayton Telepresence Kick-off Meeting (to be recorded).
  • February 5, 2016 at 3:30pm in Miriam Hall 101: Dayton Kick-off Meeting - at least two members from each team must attend. The information presented will not be repeated. All students will get the same information for the project.
  • February 12, 2016: Registration closes. All teams must be formed and all individuals must register separately.
  • April 1, 2016 at 12:00pm (noon) in Miriam Hall 106: Mid-project check-in for teams (optional) - this will be the only opportunity to interact with judges, ask questions and seek clarification on the competition.
  • April 20, 2016 (Stander Symposium): Initial Round presentations for Dayton-based teams.
  • Individual dates: Instructors grade presentations where part of for-credit assignment.
  • April 29, 2016 at 2:00pm in Anderson Hall 020: Final Round presentations for Top 5 teams. Winners will be announced.

Related Links