Tuesday April 15, 2008

What's Next?

The University of Dayton's newly published President's Report chronicles transformative moments at a university that's clearly on the rise.

The University of Dayton's history is full of moments of transformation that have guided its growth from a small, local school for boys into a pre-eminent Catholic university.

The newly published 2002-2008 President's Report, aptly named Transformative Moments, illustrates milestones that have helped the University of Dayton earn its reputation as a top-tier national university.

It's a bold, clever and confident publication that uses strong photography and rich narratives to tell stories of successes — from the creation of the Dayton Early College Academy to the purchase of 50 acres that will help shape the University of Dayton's future.

The piece was created by 160over90, a Philadelphia ad agency, with the guidance of a marketing committee made up of representatives from the president's office and advancement and enrollment management divisions.

The publication poses the question, "What's Next?"  The last line answers, "We will transform."

Sabatino/Day Interactive, a local agency, created an animated version.  Take an interactive journey at whatsnext.udayton.edu.

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