Thursday February 19, 2009

Vol. 1, No. 1

Bold. Engaging. New. The University of Dayton launches University of Dayton Magazine.

UD introduces an engaging, boldly designed university magazine called University of Dayton Magazine.

The 64-page magazine was produced by the University communications staff in collaboration with 160over90, an agency in Philadelphia that is creating a unified institutional branding strategy encompassing advertising, student recruitment materials, Web design and publications. It's now online and will be in mailboxes soon.

"We hope readers find University of Dayton Magazine to be engaging, entertaining and educating," said Thomas M. Columbus, editor. "It heavily emphasizes building ongoing connections with readers. New sections, like the Big Question, ask readers for input on a major issue. In this issue, we asked, 'If you had $2 billion to help solve one of the world's problems, which one would you choose?' Even the feature articles encourage connecting through a postscript called Continuing Conversations."

The premiere issue features an article on visual satire and politics in the presidential campaign; the growing problem of cyberthreats to national security; and a journey to Barombi, Cameroon, where six civil engineering students used their technical know-how and community-building skills to bring safe drinking water to the West African village, written by the magazine's managing editor, Matthew Dewald.

University of Dayton Magazine builds upon the University of Dayton's award-winning print publications. Its predecessor, University of Dayton Quarterly, won 20 national CASE (Council for the Advancement and Support of Education) awards in the past 15 years.

The magazine is printed on environmentally friendly paper that is certified by the Forest Stewardship Council.

"The University of Dayton will join the Power of 10 Percent Campaign — a national effort by editors at Middlebury College to encourage universities to print alumni magazines on paper that has 10 percent more recycled content than their current paper," said Michelle Tedford, director of communications.