Thursday June 4, 2009

Winners

The University of Dayton garners two national communications awards.

The University of Dayton has won two national awards for its communications and marketing work in the 2009 CASE Circle of Excellence Awards Program.

"What's Next?" — the 2002-2008 President's Report and complementary Strategic Plan — won a bronze medal in the "special program publications" category.? The "100 Things We Love About UD" issue of the University of Dayton Quarterly won a bronze medal in the "special periodicals issues" category.

CASE (the Council for Advancement and Support of Education) is the largest nonprofit education association in the world. Its annual awards program showcases the best work on college and university campuses.

The "What's Next?" marketing pieces are part of the University's emerging branding strategy and were produced in conjunction with 160over90, a Philadelphia branding agency. E-versions of the publications can be found online at whatsnext.udayton.edu and strategicplan.udayton.edu. The two publications use strong, bold photography and compelling copy to communicate that "this is a nationally ranked university filled with momentum and a future of extraordinary promise," according to the award application. Deborah Read, vice president for advancement, and Sundar Kumarasamy, vice president for enrollment management, directed a team on the project.

The culmination of two years of research, the "100 Things We Love About UD" chronicles, in no particular order, vignettes of campus life such as the unforgettable walk down Stuart Hill, housemates who became friends for life, springtime classes on the plaza and a campus culture of "uncommon kindness." The staff polled alumni about their favorite moments and compiled the memories in a highly visual collage of stories and photos spread over 22 pages. The issue, now available online, inspired the most mail in the alumni tabloid's history.

A perennial national award-winner, UDQ has won 21 CASE awards since 1991. In March, it was replaced by the new University of Dayton Magazine, which is produced by the same staff.? Thomas Columbus serves as editor; Matt Dewald is the managing editor; Frank Pauer is the art director; and Larry Burgess provides photography. The entire University communications staff contributes to the alumni magazine, whose circulation tops 100,000.

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