Tuesday October 18, 2011

Telling the University's Story

In 2010-11, news stories around the globe helped tell the story of the University's growing reputation as a top-tier, Catholic, research university.

News media around the world took notice of the University of Dayton in 2010-11 in hundreds of stories reflecting the University's growing national reputation as a top-tier national, Catholic, research University.

Telling the University of Dayton Story documents news coverage of University programs, initiatives, faculty and students that underscored our distinctive curricula, academic excellence, advances in research and our Catholic, Marianist identity.

Top news outlets including The New York Times, The Wall Street Journal, CNN.com and The Chronicle of Higher Education, among others, turned to University faculty for expert commentary on issues ranging from the Catholic church to high-speed rail and reported on research advances from smart sensors to happiness.

The University's leadership in attracting a $51 million GE Aviation research center drew attention as well as University students who put learning into action as entrepreneurs and human rights activists.

According to Cision, a national media monitoring firm, from July 1, 2010, through June 30, 2011, the University of Dayton was mentioned 2,381 times in the top 100 U.S. media markets, excluding Dayton. That adds up to a potential audience of 6.36 billion, with a perceived advertising value of $4.73 million.

To download the full report, visit Telling the University of Dayton Story.

For more information, contact Cilla Shindell, director of media relations, at 937-229-3257 or shindell@udayton.edu.