Tuesday October 4, 2016

Building Our Reputation

University of Dayton President Eric F. Spina announced today that Molly C. Wilson has been named vice president for marketing and communications, a new position that will focus on building the University's national reputation.

"Since becoming president, I have seen a tremendous opportunity to elevate the University’s academic reputation to reflect the exceptional impact of our programs and the quality of the scholarship and research conducted here," Spina said.

In the new senior-level position, Wilson will focus on developing overarching, integrated strategies for building the University's reputation and will report directly to the president. Wilson currently serves as associate vice president for University marketing and strategies in the division of enrollment management and marketing.

"I have found Ms. Wilson to possess all the qualities a university would want in a chief marketing officer: a strong work ethic, exceptional technical abilities, superb instincts, and a highly collaborative approach," Spina said.

The marketing and communications move will allow enrollment management to focus on cutting-edge strategies for recruiting and retaining students, including developing new domestic and international markets, as well as collaborating with academic units on market trends and student academic success, Spina said.

To reflect this strategic emphasis, Jason Reinoehl, currently vice president for enrollment management and marketing, will become vice president for strategic enrollment management. The new title reflects the University's comprehensive, strategic approach to enrollment management that integrates enrollment planning, strategies and structures with the University's strategic planning processes and academic mission.

"In an increasingly competitive marketplace, our recruitment and retention efforts must continue to evolve," Reinoehl said. "We want to retain our reputation as a leader in higher education for tuition transparency and further invest in predictive analytics to inform our strategies and build long-term models for sustainable growth that respond to market trends and our society’s needs."

A native of Union, Ohio, Wilson joined the University in 2002, and has continued to take on progressively more responsible challenges and duties while earning respect across the organization. She currently oversees marketing, communications, the Media Production Group and media relations.

"It's an honor to help tell the stories of the inspiring people, programs and research that are making a profound impact on our society," Wilson said. "During my years at the University, I have been blessed to work with creative teams who have helped put us on the map as a national, Catholic and Marianist research University. I'm excited about the opportunity to do more to get our message out to the nation and around the world."

Wilson earned a master's degree in higher education administration from the University of Dayton in 2008 and a bachelor's degree in international management and marketing from Butler University in 2000. She and her husband, Joel, live in Clayton with their two sons, Brennan and Kylan.

For more information, contact Cilla Shindell, director of media relations, at 937-229-3257 or shindell@udayton.edu.

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