University Marketing and Communication Policy
University Marketing and Communication Policy
Purpose
The purpose of this policy is to provide guidance with regards to the creation and disbursement of UD marketing materials. This policy provides a centralized location for coordination and approval to ensure all marketing materials and communications are consistent with the University’s approved brand and the Catholic Marianist mission and identity.
Scope
This policy applies to all faculty, staff and students.
Policy History
Effective Date: May 14, 2016
Approval: May 14, 2016
Policy History:
- Approved in original form: May 14, 2016
Maintenance of Policy: Marketing and Communications
Policy
All marketing and communications, print and digital, must adhere to University-approved branding guidelines. All content owners throughout the University are responsible for ensuring the accuracy and appropriateness of the communications coming from their respective areas. Marketing and communications to prospective students and families should be coordinated/approved through Enrollment Management and Marketing. Marketing and communications to alumni/donors should be coordinated/approved through Advancement.
Marketing and communications must align with the University's Catholic, Marianist mission and identity, must respect the dignity and privacy of all members of the University community, and must not violate standards of behavior and conduct as outlined in the Policies and Procedures Handbook for employees or the Student Handbook for students. Failure to observe these standards of behavior will result in disciplinary action in accordance with the University's policies and procedures.