Elevating the University of Dayton
At a Glance: UD Marketing and Communications became a stand-alone division, with strategic teams in advancement communications, enrollment management marketing, media production group, news and communications, UD magazine and University marketing.
Major Initiatives: Supported the marketing of President Eric F. Spina's inauguration and installation. Connected with internal and external constituents to support the University's visioning process. Unveiled a national marketing campaign to promote UD's research rankings.
Mural of University of Dayton Marketing pieces from 2016-17
Summary of results for UD Marketing and Communications
2017-18 Goals: Create and execute an interim institutional marketing campaign. Launch a national reputation and branding campaign. Elevate the University’s national and international reputation.Provide strategic marketing and communications to support: Student enrollment. ■ Advancement giving and engagement.