Frequently Asked Questions
What is our brand?
A brand is more than a design element, a font or a color palette. It's who we are at our core. And at the University of Dayton, the heart of our brand lives in our Marianist educational philosophy. It focuses on educating the whole person while learning together in community. Here, we believe in:
- The search for knowledge (we are curious and ask questions).
- A better tomorrow (we become the change the world needs).
- Community (we are welcoming and inclusive).
- The whole person (we emphasize a transformative education that develops the mind, body and soul).
At UD, we don't just talk about ways to improve the world; we do it. We're an institution that is unafraid to take a stand. And our education that transforms students from people who know and understand what the world needs into people who are active participants in shaping it. Change starts with action, so we are becoming that change today.
To learn more, visit the brand website or watch this short video:
Why do we have a brand?
Every day, the University communicates with thousands of people, from high school students to Fortune 500 CEOs. Because of such a diverse audience, we must speak about ourselves consistently. When people encounter our brand, we want them to know we are a top-tier Catholic research university. By consistently presenting ourselves, our audience feels like they are getting the same values and mission from every area they interact with – it's presenting a cohesive and familiar identity.
What needs to be branded?
All marketing and communications, print and digital, must adhere to University-approved branding guidelines. Please refer to the University Marketing and Communications Policy for additional information.
To create professional, branded materials, you may use one of our self-service templates or contact us to obtain a list of brand-approved freelancers.
How can I create branded materials?
Our marketing toolkit (.pdf) provides tips, tricks and resources on creating branded materials.
Through our self-service marketing templates, you can easily create branded, customized materials from your computer – without any special software or design knowledge. You may also create the piece on your own or work with a freelancer; your office is responsible for any costs and ensuring the piece meets the University's brand guidelines.
Please note all pieces (print and digital) must follow the University Marketing and Communication Policy.
I don't have the fonts/typefaces. What can I do?
If you are creating a piece using our self-service marketing templates, the fonts are embedded into the templates; you do not need to purchase or install them.
If you are working with a pre-approved freelancer, he or she will have the typefaces and use them to create your pieces; you do not need to purchase them.
If you are creating a piece without using one of the above methods, you will need to purchase the fonts from a site such as MyFonts.com or Fonts.com. The approved University fonts are listed in the brand guidelines. You can purchase an entire font family or a single typeface (bold, italic, Roman, etc.) depending on your needs. If you create a piece on your own, it still must be reviewed and approved by our office prior to printing and distribution.
What logo should I use?
From an identity standpoint, logos are critical to marketing. A logo is seen as a single visible manifestation of an organization's brand, and it conveys our core values and messages.
The University of Dayton has two official logos: the chapel logo and wordmark. The chapel logo is the preferred logo on all materials, and it is required on all University stationery and letterhead. Certain guidelines (including clear spaces, colors and size) must be followed to ensure the integrity of the logo. To promote a certain office or program, a "tagline” with the appropriate information can be used in association with the logo.
There are separate Dayton Flyers logos, but these may only be used by University athletics.
Please note that the logo is to be used only for official University business. For all other uses, including commercial and non-commercial use, you must have prior written permission to use the University of Dayton name, trademarks (to include logos, seals or insignia) or other identifying symbols. Any approved use must be consistent with the University's brand and logo guidelines.
Please contact our office if you have questions about logo usage.
Why do you use AP Style? Why are certain words lowercase/uppercase? What rules are used for commas?
To ensure all University publications and communications are accurate, efficient and consistent, the University of Dayton follows editorial style guidelines. Consistent communications with a high-quality standard of writing help portray the University's standard of excellence — and strengthen the credibility and cohesion of the University.
The foundation of our editorial style guide is The Associated Press Stylebook (referred to as using "AP Style"), which is available to faculty, staff and students from on-campus computers. This stylebook is augmented by a University condensed style sheet that contains local usages such as building names. The dictionary to be used with AP Style is Webster's New World College Dictionary.
AP Style should be followed for all marketing and communications pieces (print and electronic) that are intended to promote the University, its departments and its programs; provide information about UD and its activities; and major internal documents. The guide does not apply to scholarly or academic works, such as research papers or grant applications; those documents should follow the style requested by their corresponding journal, research institution, etc.
Can I create a department newsletter or other collateral that is sent to alumni/donors?
Are there signage guidelines?
How do I upload a video onto YouTube or other service?
Any video that's associated with the University of Dayton must be hosted and distributed through an official channel — and adhere to certain guidelines for content and design. We have several hosting services available, depending on whether your video needs to be publicly accessible, private or secured. Complete the video upload request form to request your video be reviewed and uploaded.
How do I request help with social media?
University offices and programs may request personalized assistance by completing the social media consultation form. More resources are available on the UD Social blog. Also check out the University's Social Media Guidelines for information on how to set up a social account, content questions, rules and responsibilities, and resources available for you.