Logo FAQs

These are answers to frequently asked questions about the University of Dayton's logos. If you have a question that isn't addressed, please contact us.

Who must be licensed?

Individuals, including faculty, staff and students, or any business/organization wishing to use the University's trademarks or verbiage on any product must have a license before offering the product/goods for sale. This also includes sale to University departments, campus organizations and student recognized organizations. Premiums, promotions and advertising are included as well.

Are campus departments or student groups required to obtain permission to use the University logos?

Yes, in order for the university to maintain design integrity and protect its value, permission must be obtained from via the logo request form and a licensed vendor must be used.

Why must I use a licensed manufacturer to product UD-branded products?

University trademarks are protected by law, and therefore the University is responsible to ensure that only those authorized individuals and entities are able to use our marks. Vendors and licensees go through annual audits to ensure that they comply with worker's rights and fair labor regulations. This is why the University does not permit the sale of UD-branded products or services to any party, even UD departments, student organizations or alumni groups, unless such products or services are approved under the University's licensing program.

Does a vendor need to be licensed if it is not using trademarks owned by the University?

Yes. If a product uses the University's colors, facts or words that imply an association with the University, that product must be approved and the vendor selling the product must be licensed by the University.

How does the artwork approval process work?

If you have completed the licensing process through Learfield Licensing Partners, you will receive information on submitting artwork through their interactive website. This site manages the entire artwork approval process online.

What kinds of products cannot be licensed?

Weapons/firearms, tobacco products or alcoholic beverages are not appropriate items for licensing. Other products will be considered and are available here; however, the University has the sole right to decline any item. The names and marks of The University will not be used in promotion of alcohol, tobacco and/or "recreational" drug products.

University logos cannot be used to endorse or promote a private group or business unless authorized by a formal written contract or sponsorship agreement. Private companies are allowed to use University logos only after entering into a promotion specific agreement with the University, Athletic Department or the Learfield Licensing Partners on our behalf.