Guidelines for Using University of Dayton Trademarks and Logos

Approval Required

All proposed uses of University of Dayton trademarks on products must receive prior written approval, which will be given at UD's sole discretion.

Alteration

University of Dayton trademarks and logos may not be altered in any way.

Design Requirements

All approved uses of University of Dayton trademarks and logos must comply with the University's logo guidelines

Appropriate Designations

All uses of University of Dayton trademarks on products must incorporate the appropriate trademark designation symbols, that is, either ® or ™.

Use with Other Names or Marks

University of Dayton trademarks and logos may not be used in conjunction with the name and/or trademark of any other entity without the prior written permission of that entity and the University of Dayton's trademark team. The University of Dayton's approval will be contingent on the other entity granting permission as well. If permission is granted by the trademark team to use both a UD trademark/logo and another entity's trademark, the UD trademark/logo must be distinct and separate from the other entity's trademark, and UD's trademark/logo must not be overshadowed or otherwise diminished in comparison to the other entity's trademark. Such dual use – of a UD trademark/logo in conjunction with another entity's trademark – will only be approved where there is a compelling institutional interest in allowing such a use.

Endorsement

UD trademarks and logos may not be used in any way that suggests or implies the University of Dayton's endorsement of other organizations, companies, products, services, political parties or views, or religious organizations and beliefs (other than Catholicism and/or the Marianist tradition).  Exceptions may be made where there is a compelling institutional interest in allowing such a use; such exceptions must be granted in writing by the trademark team. 

Nondiscriminatory Use

UD trademarks and logos may not be used in any way that discriminates or implies discrimination against any persons or groups based on age, race, color, creed, religion, ancestry, national or ethnic origin, sex/gender, sexual orientation, disability, genetic information, military status, veteran status, familial status or any other protected category under applicable local, state or federal law, ordinance or regulation, or in any other way that would be a violation of the University of Dayton's nondiscrimination and anti-harassment policy and associated processes.

Unacceptable Use

The University of Dayton will not approve the use of UD trademarks and logos in connection with products or designs that present an unacceptable risk of liability or could be harmful to the mission or image of the University.  Such unacceptable uses include but are not limited to the following:

  1. Alcohol-related products;
  2. Tobacco-related products;
  3. Illegal drug-related products;
  4. Sexually-suggestive or sexually-explicit products or products that include sexually-suggestive or sexually-explicit language;
  5. Products that could be used to injure or kill;
  6. Art or design(s) depicting or implying the use or endorsement of illegal drugs; tobacco products; firearms or other weapons; racist, sexist, hateful, demeaning or degrading language or statements; profanity; or sexual acts;
  7. Any products with statements impugning other universities or designed in such a way as to impugn other universities.

Student-Athlete Requirements

Any and all uses of the names, numbers, and/or images of University of Dayton student athletes must comply with University policies and NCAA regulations.