Jee Hee Han

Associate Professor
Full-Time Faculty
College of Arts and Sciences: Communication

Profile

Dr. Han's research interests lie in the areas of public relations, communication theory, hospitality and tourism management as well as statistical methods and research design. Her public relations specialization relates to international organizational perspectives of building and maintaining mutual relationships between stakeholders. While pursuing her doctoral degree, she joined the research team for the National Science Foundation granted project exploring online trust among the visually impaired. She has also conducted various research focusing on customer relations, with an e-commerce concentration focusing on the development of travel websites. Her work has been published in Cornell Hospitality Quarterly, Journal of Information Technology and Tourism, Journal of Travel & Tourism Marketing, and International Journal of Tourism Research.

Dr. Han contributes not only through her research and teaching, but also through her service.  She is active in helping others both on campus as the faculty advisor for PRSSA (Public Relations Student Society of America), but also regionally as a board member for the Dayton/Miami Valley Chapter of PRSA.

Faculty Perspective

"The warm and friendly atmosphere in and out of classrooms is what I like about UD.  The small class sizes allow me to provide hands-on learning experience to students. Being a mentor and working with bright and talented students is a plus."

Degrees

  • Ph.D., Purdue University (2007)
  • M.M.C., M.S., University of Georgia (2001, 2002)
  • B.A., Sogang University (1997)

Research Interests

  • Online public relations
  • International public relations
  • Hospitality and tourism management
  • Statistical methods and research design

Selected Publications

Mills, J., Han, J., & Clay, J.  (in press).  "Is your hospitality and tourism website accessible to the visually impaired based on ADA rules?" Cornell Hotel and Restaurant Administration Quarterly.

Han, J. & Mills, J.  (2007).  "Are travel websites meeting the needs of the visually impaired?" Journal of Information Technology and Tourism, 9(2), 99-113.

Han, J. & Mills, J.  (2007).  "The use of problematic integration theory to assess destination online promotion activities: The case of Australia.com in the United States market." Journal of Travel & Tourism Marketing, 20, 93-105.

Han, J. & Mills, J.  (2006).  "Zero-acquaintance benchmarking at travel destination websites: What is the first impression that national tourism organizations try to make?"  International Journal of Tourism Research, 8, 405-430.