Students will learn to apply economic models to managerial decision-making. Topics include basic estimation, demand analysis and forecasting, production and cost estimation, profit maximization in competitive markets and in markets where firms have market power, and game theory basics focused on strategic decision-making in oligopoly market and duopoly models.

This course presents a framework for quantitative analysis in the business context by examining how analytic thinking, models and techniques influence business decisions. Students will apply techniques such as linear programming, integer and nonlinear optimization, and simulation modeling to real-world business scenarios.

This course addresses the cost management and measurement issues relevant to organizations. Many organizations face a competitive and rapidly changing environment that has rendered most traditional cost management, accounting control systems and methods of performance measurement and analysis ineffective.

Students will consider the underlying principles that drive operational improvements and use them to develop skills in identifying improvement opportunities. Students will apply analytical tools to quantify the problem and solution set and maintain operational performance through quantitative and policy approaches.

This course explores the role of information and technology in maximizing efficiency, effectiveness and adaptability in organizational decision-making. By analyzing case studies, students will learn how general managers make decisions about information systems to achieve organizational goals and fulfill their role in managing information assets in an organization.

Students in this course will consider what makes a workplace an effective, efficient and positive environment through an interdisciplinary examination of leadership theory. Topics covered include how to maximize productivity through management and how values shape behavior in organizations. By addressing the human side of enterprise, students will learn how to become an effective manager.

This is an advanced study in corporate finance. Topics include financial analysis, capital budgeting, the cost of capital, valuation and acquisitions, and international corporate finance. Students will solve complex financial problems and use the unifying theme of creating shareholder value to guide analysis and decision-making.

This course emphasizes customer-focused marketing by concentrating on strategic decision-making and exploring marketing opportunities through product development, pricing strategies, customer communications, and channel management. Students learn how to assess business opportunities, research a market, and position a firm’s offerings to create customer and shareholder value.

This course presents a survey of the main phases of the life cycle of analytics, including information requirements determination; data acquisition; analysis with descriptive, predictive and prescriptive models; and visualization analysis presentation and delivery. Hands-on practice with creating visualization and dashboards and using data mining tools to analyze data.

Overview of decision making in supply chain management. Problem solving steps and algorithms. Introduction to specialized data analytics software. Emphasis on predictive analytics.

Students in this course will examine selected cases illustrating the use of various analytics methods in descriptive, predictive and prescriptive analytics to solve specific business problems.

The course provides an examination of internet marketing and other forms of electronic marketing in the context of business strategy in domestic and global marketplaces.

This course introduces students to common statistical analytical procedures related to marketing decisions. With a focus on interpreting statistical output, students will work with common marketing analytics procedures to understand what insights data can provide into marketing strategy. Readings and cases demonstrate the relevance of analytics principles in real-world situations.

This course integrates conceptual understanding of negotiation with its practical application. Students will examine cultural and gender differences in negotiation, the influence of personality traits, the negotiation process and ways in which to negotiate. Particular attention will be paid to virtual negotiations.

Project-oriented work is a necessary component of managerial activity in organizations; consequently, knowledge of project management principles is a highly valued skill. This course is an overview of issues in and approaches to professional project management.

Drawing on our Catholic social teaching and Marianist heritage, students explore business as a high calling, or critical profession for the good of society. Class discussions focus on the importance of ethical actions and the benefit of integrating these values with current business issues. Students will reflect on the relevance of these ideas to their personal goals and beliefs.

This capstone experience course focuses on theories of strategic decision-making and stakeholder management in competitive, economic, political, social, cultural and technological contexts. Through this, students consider how to sustain and grow business in manufacturing and service companies of all sizes.

In this capstone experience course, students work in teams to analyze the strategic environment of a firm and develop a series of recommended actions. Working in a nonacademic setting, students must deliver a high-quality product to company leaders that takes the business’s specific needs into consideration.

Discover techniques to enhance branding, sales and value proposition strategies so that you can execute and defend marketing efforts to achieve business goals.

The MBA marketing concentration consists of three elective courses, totaling nine credits. You can begin taking electives once you have completed the core Marketing Management course and any individual course prerequisites.

Courses:

• Marketing Analytics
• Digital Marketing
• Negotiation

Develop an understanding of the analytical tools and quantitative processes commonly used in business analytics, and apply these data insights to improve strategy at your organization.

The business analytics MBA concentration is composed of 3-4 elective courses, for nine credits total. You can enroll in the electives at any time during the program once you have completed the core Business Analytics course and any individual prerequisites.

Courses:

• Marketing Analytics
• Analytics Process and Techniques
• Case Studies in Analytics
• Project Management
• Supply Chain Analytics