It's easier to hit the high notes if we all sing from the same book.
Every day, the University of Dayton communicates with thousands of people, from high school students to Fortune 500 CEOs. Because of such a diverse audience, we must speak about ourselves consistently. By speaking in one voice, with one consistent message, people will clearly recognize our brand.
A successful brand goes beyond universal recognition. It communicates vision and values, too. When people encounter our brand, we want them to know who we are (a top-tier Catholic research university) but also to understand what we stand for.
The University of Dayton doesn't just talk about ways to improve the world; we do it. We do it as an institution that is unafraid to take a stand. And we do it through an education that transforms students from people who know and understand what the world needs into people who are active participants in shaping it. We know change starts with action, so we are becoming that change today.