Logo Usage

The University of Dayton has two official logos: the chapel logo and the wordmark. (The Dayton Flyers maintains separate logos, and those are only to be used with the approval of the athletics department.)

Consistently using the University of Dayton logos strengthens our national recognition and allows all programs and departments to benefit from the University's established reputation. Because the University of Dayton follows the "branded house" model, the University logo serves as our primary identifier, and individual offices, programs and departments should not maintain logos or marks outside the chapel logo and wordmark. Offices can append a "tagline" (such as a department name and/or phone number) in conjunction with the official logos by following the guidelines outlined on this page.

The logo is to be used only for official University business. For all other uses, including commercial and non-commercial use, you must receive written permission to use the University of Dayton name, trademarks (to include logos, seals or insignia) or other identifying symbols. You can request permission via the logo request site.

Any approved use must be consistent with the University's brand and logo guidelines.

Chapel Logo

The chapel logo is the official institutional logo of the University of Dayton. It is the preferred logo on all materials and is required on all University stationery.

Color Variations

The only approved color variations for the chapel logo are shown below.

Chapel logo color variations

Clearspace and Minimum Size

The clearspace around the logo is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the clearspace. The clearspace for the chapel logo is based on the height of the word “DAYTON” in the logo and scales proportionally to the size of the logo. To ensure maximum readability, the chapel logo must be at least one inch tall.

Chapel logo clear space diagram

If the logo is being placed on a complex background, such as photography or patterns, a solid-colored box should appear behind it to ensures the integrity and readability of the logo. The size of the solid-colored box is based on the height of the word "UNIVERSITY" in the logo and scales proportionally to the size of the logo. To ensure maximum readability, the chapel logo must be at least one inch tall.

The clearspace around the white box is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the clearspace. The clearspace for the chapel logo is based on the height of the word "DAYTON" in the logo and scales proportionally to the size of the logo.

Chapel logo with boxed background clearspace

Wordmark

The University of Dayton wordmark logo is typically used in place of the chapel logo, and it is especially useful in horizontal applications or other situations where there are space constraints. The wordmark should never replace the chapel logo on official University stationery. In all other instances, the designer may use his or her discretion when determining which logo to use.

Color Variations

The only approved color variations for the wordmark are shown below.

Approved colors for the wordmark

Clearspace and Minimum Size

The clearspace around the logo is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the clearspace. The clearspace for the wordmark is based on the height of the word "UNIVERSITY" in the logo and scales proportionally to the size of the logo.

Clearspace for the wordmark

Taglines

Chapel Logo with Centered Tagline

The chapel logo can be used in association with a “tagline” (such as a department name and/or a phone number). The tagline can be centered under the chapel logo and placed a distance below the logo equal to the height of the word "UNIVERSITY." The tagline itself should be the same height as the word “UNIVERSITY” and set in Goudy Old Style. The rule between the logo and the tagline should be the same weight as the rule around the chapel.

Sample of chapel logo with centered tagline

Chapel Logo with Flush Left Tagline

The tagline can also be positioned flush left to the right of the chapel logo and placed a distance from the logo equal to the height of the word "DAYTON." The point size of the tagline itself varies based on the size of the chapel logo. However, it should always be baseline-aligned with the word "DAYTON." 

If the chapel logo is 1 inch, the tagline is set at 17/17 Goudy Old Style. This is the minimum size of the chapel logo and tagline. The pointsize of the tagline itself varies based on the size of the chapel logo. However, it should always be baseline-aligned with the word “DAYTON.”

Sample of chapel logo with flush left tagline

Wordmark with Centered Tagline

The tagline can be centered under the wordmark and placed a distance below the logo equal to the height of the word "UNIVERSITY." The tagline itself should be the same height as the word "UNIVERSITY" and set in Goudy Old Style.

Sample of wordmark with centered tagline

Wordmark with Flush Left Tagline

As a second option, the tagline can be positioned flush left under the wordmark, placed a distance below the logo equal to the height of the word "UNIVERSITY." The tagline itself should be the same height as the word "UNIVERSITY" and set in Goudy Old Style.

Sample of wordmark with flush left tagline

Wordmark with Right Tagline

The tagline can also be positioned flush left to the right of the wordmark, placed a distance from the logo twice the height of the word "UNIVERSITY." The tagline itself should be based on the height of the word "DAYTON" and set in Goudy Old Style. Taglines in this position can be only a maximum of two lines.

Sample of wordmark with right tagline

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