Brand Guide

Color Palette

The Dayton color palette is a crucial component to brand recognition. 

Primary Colors

Red and blue are UD's main colors. Glow Red and Glow Blue are meant to compliment the traditional Red Scare and Flyers Blue, adding boldness and liveliness.

Red Scare

Pantone 206C

C=9 M=100 Y=82 K=1

R=215 G=0 B=54


Flyers Blue

Pantone 287C

C=100 M=91 Y=17 K=6

R=0 G=47 B=135


Glow Red

Pantone 185C

C=0 M=100 Y=91 K=0

R=248 G=2 B=40


Glow Blue

Pantone 2736C

C=92 M=85 Y=0 K=0

R=2 G=0 B=209


Accent Colors

Accent colors add additional light and darkness to the color palette. These colors should never be more dominant than the primary colors.

Glow Turquoise

Pantone BLUE 0821C

C=53 M=0 Y=9 K=0

R=0 G=240 B=255


Glow Navy

Pantone 2766C

C=100 M=92 Y=40 K=41

R=23 G=33 B=74


Secondary Colors

The secondary colors can be used to compliment the primary colors. They can be used sparingly with the accent colors as well.


C=75 M=68 Y=67 K=90

R=0 G=0 B=0

Snow Day


C=0 M=0 Y=0 K=0

R=255 G=255 B=255



Pantone 131C (10% Tint)

C=1 M=3 Y=9 K=0

R=249 G=240 B=222


Pantone 7534C

C=18 M=14 Y=27 K=0

R=209 G=205 B=184


Serenity Pines

Pantone 348C

C=96 M=2 Y=100 K=12

R=25 G=144 B=81


Front Porch

Pantone YellowC

C=3 M=8 Y=100 K=0

R=255 G=222 B=0



University Marketing and Communications

300 College Park
Dayton, Ohio 45469 - 1303