Color Palette

The Dayton color palette is a crucial component to brand recognition. 

Primary Colors

Red and blue are UD's main colors. Glow Red and Glow Blue are meant to compliment the traditional Red Scare and Flyers Blue, adding boldness and liveliness.

Accent Colors

Accent colors add additional light and darkness to the color palette. These colors should never be more dominant than the primary colors.

Secondary Colors

The secondary colors can be used to compliment the primary colors. They can be used sparingly with the accent colors as well.


University Marketing and Communications

300 College Park 
Dayton, Ohio 45469 - 1303