Brand Guide

Color Palette

The Dayton color palette is a crucial component to brand recognition. 

Primary Colors

Red and blue are UD's main colors. Glow Red and Glow Blue are meant to compliment the traditional Red Scare and Flyers Blue, adding boldness and liveliness.

Red Scare

Pantone 206C

C=9 M=100 Y=82 K=1

R=215 G=0 B=54

#D70036

Flyers Blue

Pantone 287C

C=100 M=91 Y=17 K=6

R=0 G=47 B=135

#002F87

Glow Red

Pantone 185C

C=0 M=100 Y=91 K=0

R=248 G=2 B=40

#F80228

Glow Blue

Pantone 2736C

C=92 M=85 Y=0 K=0

R=2 G=0 B=209

#0200D1

Accent Colors

Accent colors add additional light and darkness to the color palette. These colors should never be more dominant than the primary colors.

Glow Turquoise

Pantone BLUE 0821C

C=53 M=0 Y=9 K=0

R=0 G=240 B=255

#00F0FF

Glow Navy

Pantone 2766C

C=100 M=92 Y=40 K=41

R=23 G=33 B=74

#17214A

Secondary Colors

The secondary colors can be used to compliment the primary colors. They can be used sparingly with the accent colors as well.

Black

C=75 M=68 Y=67 K=90

R=0 G=0 B=0

#000000
Snow Day

White

C=0 M=0 Y=0 K=0

R=255 G=255 B=255

#FFFFFF

Pillar

Pantone 131C (10% Tint)

C=1 M=3 Y=9 K=0

R=249 G=240 B=222

#FAF2F3
Stonemill

Pantone 7534C

C=18 M=14 Y=27 K=0

R=209 G=205 B=184

#D1CDB8

Serenity Pines

Pantone 348C

C=96 M=2 Y=100 K=12

R=25 G=144 B=81

#199051

Front Porch

Pantone YellowC

C=3 M=8 Y=100 K=0

R=255 G=222 B=0

#FFDD00