Brand Guide
Color Palette
Grounded in the University of Dayton's school colors, the brand's color palette evokes feelings of soaring through the atmosphere.
Primary Colors
Glow Navy and Glow Blue serve to both anchor and elevate the design with their stable, strong hues.
Pantone 2766C
C=100 M=97 Y=37 K=39
R=20 G=27 B=77
#141B4D
Pantone 2736C
C=92 M=85 Y=0 K=0
R=2 G=0 B=209
#0200D1
Accent Colors
Glow Turquoise and Glow Red complement the primary colors and provide a bold, eye-catching accent. They should never be more dominant than the primary colors.
Pantone 305C
C=56 M=0 Y=7 K=0
R=89 G=203 B=232
#4BDEFB
Pantone 185C
C=4 M=100 Y=92 K=1
R=228 G=2 B=43
#E4002B
Logo Colors
Flyers Blue and Red Scare are the foundational colors used in our institutional logo. Flyers Blue can be used in conjunction with the primary colors to create multi-tone blue gradients. Red Scare should only be used in the logo; if a red accent is needed, use Glow Red.
Pantone 287C
C=100 M=91 Y=17 K=6
R=0 G=48 B=135
#003087
Pantone 206C
C=13 M=100 Y=81 K=3
R=206 G=0 B=55
#CE0037
Limited Palette
The limited palette can be used sparingly to add pops of color (e.g., in gradient backgrounds, brightening sky and sunset tones). However, the primary colors should always be dominant, and pieces targeted to alumni should only feature the traditional reds and blues.
Pantone 7416C
C=6 M=72 Y=69 K=0
R=229 G=106 B=84
#E56A54
Pantone 7424C
C=6 M=87 Y=17 K=0
R=226 G=69 B=133
#E24585
Pantone 427C
C=17 M=12 Y=12 K=0
R=208 G=211 B=212
#D0D3D4